Deluxe, the Experience Behind a Premium Candle

Deluxe, the new brand of luxury candles by National Chandlery.

This project included the creation of the brand, the design of the products and the marketing and communication strategy to launch this new premium line, the first product designed for the expansion of National Chandlery's audiences.

The goal of Deluxe is to generate more closeness with young people, since 54.3% of Millennials are candle consumers. With its intense aroma and modern designs, Deluxe seeks to offer a unique and unforgettable experience to its consumers.

As part of the strategy, suggested experiences and online music playlists were developed for Deluxe users to enjoy their ecological soy wax candle to the fullest.

This is why Deluxe is an avant-garde product line for a modern and demanding consumer looking for a unique and quality experience.