Branding and Communications

We collaborated with the Pontificia Universidad Javeriana in the development of its strong branding and communication strategy.

Our communication strategy included various media channels (traditional and digital) to maximize the reach and effectiveness of the observatory's inauguration.

As part of our work, we created a logo, a brand manual complete with fonts, colors and call guidelines, video bumpers, presentation templates, documents, realizations, among others.

We worked closely with the university to understand its needs and create an image that reflects its commitment to academic excellence and its vision of inclusion and dignified human development. 

The Pontificia Universidad Javeriana is a leading institution in research and reflection on inequalities in Colombia, through its Observatory of Inequalities.

As a marketing agency, we are proud to work with an organization committed to generating public debate and contributing to the understanding of inequalities as an economic, political and cultural challenge in Colombia.