Digital Management Coffee for Peace

We are pleased to share our social media management project for Coffee for Peace, an initiative that seeks to promote cafes in areas affected by illicit economies and armed conflicts.

At Media Hit, we created a full digital strategy that included content planning, writing, design, animation, video editing and metrics tracking. Through various content grills, we highlight the Coffee for Peace initiative and the implementation of its good practices programs for planting special coffees.

Our goal was to generate skills in producers and their associations so that they can access specialized markets, improve productivity and promote all the activities done by this valuable initiative.

We also facilitate the commercial management through buyers' caravans and participation in quality competitions nationally and internationally, promoting traceable cafes at international events.

In addition, we implemented a microprocessors program to improve quality, training small producers in harvesting and post-harvest processes.