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Troots Coffee, the launch of the coffee that promotes peace

Jan, 2021

Finding the perfect notes of a coffee requires excellence in its production, lands with an appropriate climate for its cultivation and, of course, a great deal of experience in the coffee market. Troots Coffe is a clear example of offering to the lovers of this product, a coffee of perfection and with a social sense. Troots Coffe, es el claro ejemplo de ofrecer a los amantes de este producto, un café de perfección y con sentido social.

In January 2021 Troots Coffee made, in collaboration with Media Hit, the launch of its brand, as a coffee for peace. During the live session, Willem Boot, CEO of this company and expert on the subject, narrated his experiences in the industry and how he came to potentiate the quality of coffee for before introducing Troost Coffee in the market.

Troots Coffee: En Colombia nace un café de calidad y de paz”
Troots Coffee was born in the warm mountains of Antioquia, Colombia, in early 2020. It was there where Boot found the perfect setting to grow this bean and his dream of creating this company. From this idea, he joined forces with the Agency for International Development (USAID), Coffee for Peace and the National Federation of Coffee Growers (FNC), organizations that allowed him to promote coffee in the market, develop economic opportunities and improve the quality of life of peasants who are victims of the conflict.  Thanks to this idea, Troots Coffee is committed to: recognizing the work of coffee growers, contributing to peace and offering consumers exquisite flavors.

"With our brand, Troots Coffee, we always want to promote coffee from coffee farms and recognize the work of the farmers," commented Boot during the launch. With enthusiasm and pride Willem Boot mentioned the stories behind each coffee and the reasons why Troots Coffee is a differentiating brand. Here are some of his mentions:

  • Its coffee has hints of chocolate, lime, sweet acidity and ripe beans.
  • The packaging exalts the coffee grower and the producing farm. For example: El Jardín de Luis Álvaro Vargas Urrego.
  • The roasting and selection of the grain is of very high quality.
  • Through its coffee, many farmers will improve their quality of life.

He ended the live show with a phrase that frames what Troots Coffee is all about: "For me, Troots embodies the experience of enjoying coffee".

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