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Virtual Buyers Caravan

May, 2020

After more than 50 years of internal conflict, Colombia is in the midst of a historic peace process. Therefore, the Coffee for Peace Initiative, supported by the Department of International Development of the United States of America and the National Federation of Coffee Growers of Colombia seeks to establish commercial alliances in international markets with the aim of developing, facilitating and promoting the trade of specialty coffees in areas of historical conflict in Antioquia, Bolivar, Caqueta, Cauca, Meta and Valle.

The Caravan

Innovation. This is how Colombia has faced the COVID-19 barriers with new methodologies to sell its coffee abroad. Previously the large buyers of coffee beans personally visited the regions of the crops, selecting the desired harvest and closing deals with the coffee growers, however the impact of the pandemic in terms of travel and in general tourism and business trips has boosted new forms of commerce.
Colombia had its first virtual caravan of Colombian Coffee Buyers (VBC), providing samples of each lot at the homes of buyers in Romania, Australia, England, Taiwan, Denmark, South Korea, the Netherlands, among others. During the caravan the buyers had direct contact with the coffee growers, who answered all their questions for the subsequent closing of sales.

How do coffee growers benefit?

Coffee for Peace provides educational programs with a high impact on its penetration thanks to alliances with the main cooperatives in the country. With this the producers not only improve their agricultural capacity but also obtain better prices for their coffee, since through these programs quality is promoted and access to new long term commercial relationships is facilitated for the producers, positioning the coffee and its region of origin abroad.

The Coffee for Peace initiative has made significant progress for producers, facilitating transactions for more than $8.50 USD per pound, which is almost six times the average market price of $1.50 USD per pound.

- Real images of how the virtual event was experienced -

"At Coffee for Peace we don't just work with coffee, we work with culture, ethnicities and people full of passion for what they do."

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